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Dish pays $721 to generate each new subscriber (gross addition). DISH subscribers currently churn at 2.11% a month. Quiz: If monthly average revenue per subscriber is $85, what is the highest gross margin can profitably be (assuming a 10% cost of money)? dish.gcs-web.com/node/30521/html 
Analyst Craig Moffett believes Dish's argument that growing an OTT business as its satellite TV base wanes is "a bit thin" since gross margins on Sling TV "are likely close to zero." lightreading.com/video/video-se… They do own terrestrial wireless spectrum. What will they do with it?
"Dish's traditional subscriber base is shrinking at a terrifying 10.5% [annual] rate a sharp acceleration from the 8.7% YoY rate a quarter ago," Craig Moffett said in a research note. "These are the subscribers that matter. They are the ones that actually make money."
This blog post has a link to a spreadsheet you can use to model your own LTV. 25iq.com/2017/07/15/ama… Almost every business can be analyzed in this unit economics manner. Don't forget to include a margin of safety on customer acquisition cost, which is a buffer against mistakes.
