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When an idea seems simultaneously obvious and novel, it's probably an important discovery.
Intriguingly, this suggests another route to great discoveries. Everyone knows novelty is important. But perhaps you could also get to them by starting with novelty and cranking up the obviousness.
(I know great discoveries don't generally come from explicitly seeking novelty, but from trying to solve problems and not disregarding novel solutions. But this principle could still be useful. E.g. if you noticed you were already doing it, and were encouraged to continue.)
