, 6 tweets, 3 min read Read on Twitter
In a couple hours Tesla will unveil to the would their first mass produced mid sized crossover. What does that mean and what kind or volume can we expect? Let’s dive in.
/1
The luxury Mid Sized SUV and CUV market as been very healthy and growing. The Top 5 best seller in the 🇺🇸 in 2018 include the very successful Lexus RX which is offered in a 3 row and Hybrid variant. Model Y would need to reach 2200/wk to compete for top spot.
/2
Tesla has often compared the mid sized Model 3 to the better selling Compact market, and judging by trade-ins Consumers are heading up market. So naturally we should look at the Luxury Compact SUV markets as well. Model Y would out sell the top 3 🇺🇸 at 4100/wk.
/3
What the market didn’t realize with the Model 3, was that Tesla was a class leader not just in Luxury sales but mass market sales. The USA Mid size class leader is the Ford Explorer. Tesla Model y would need to be at 5230/wk to dethrone the Ford Explorer in the 🇺🇸.
/4
If we then look at the Compact Class where we would expect many consumers to come from and trade-in. The 🇺🇸 Compact class leading Toyota RAV4 sets that threshold at 8550/wk.
/5
This all assumes no ones loses sales volume. 2018 so far appears to have been peak Fossil sales. Compelling EV’s sedans killed the Sedan sales. And the Model 3 proved EV is here today.

Thanks to @GoodCarBadCar for the above info. #ModelY #Tesla $TSLA
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