, 4 tweets, 1 min read Read on Twitter
"Nate how do I sell a water bottle?"

Find hungry market
-Fit girls

Find what they value in their identity
-Looking and being healthy
-Feeling superior to less fit people

Associate water bottle with this identity
-"The hydration method used by world class fitness models"

Do market research, find out where they hang out online

Find out who they follow on IG
-Other fit girls
-Workout "inspo" accounts

Connect your offer with their attention
-Run shoutouts on these pages

Have a way for them to buy your offer
-Shopify store

In ads/product desc., sell the identity, not the water bottle
-“It’s time you felt as good as you look, hydrate like the best of the best”
-some shit like That

Dropship them first so you can test and see what works

Test a few like this, then once you’re getting consistent orders order in bulk
-Brand them
-Make it an experience

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