, 10 tweets, 12 min read Read on Twitter
Hotel vs OTA, battle of demand aggregation
$MAR lower $EXPE commissions from 12 to 10%
$WH says when it acquires indie brand, % of booking thru OTA decrease by 1/2, from 50% to 25%
$HLT 35% of rooms booked direct from web/app, @skift bit.ly/2Z38SIT
#hotel #OTA #travel
New $MAR $EXPE contract as reported by @skift
$MAR obtained: hotel owners can decide what room rates & when (seasonality) to distribute on expedia
Doesn't mention updated take-rate for EXPE

#hotel #OTA #travel
$GOOG enhance its hotel booking engine w/ maps + content/photo.
Benefits $MAR $HLT $WH $IHG
Hurts $BKNG $EXPE; their search ad expenses paid to $GOOG increased frm $1.5B in'14 to $3.5B in'18, but the O.G. aggregator dgaf
bit.ly/2v4zEmk from @skift
#hotel #OTA #travel
Clues into what $MAR negotiated for vs $EXPE:
Control, in 1) on/off switch; 2) rates & inventory type; ranked higher than 3) commission %
from @skift - skift.com/2019/03/20/wha…

#hotel #OTA #travel
$MAR focuses on what franchisees want - profitability.
Good for building LT relationships with franchisees (vs. other franchisors, e.g. in restaurants, focusing only on SSS growth)

#hotel #travel
Interview w/ $MAR CEO @barronsonline
Shares thoughts on home-sharing & general consumer behavior $ABNB
i) $MAR can't benefit from its usual regulatory capture
ii) At end of day, most consumers just care abt price


#hotel #travel
Summary long thesis on $MAR @barronsonline from Vulcan Value h/t @WTCM3

i) Growing asset-lite royalty stream w/ minimal capex needed for growth
ii) Low operating leverage: Flat profits on (5%) RevPAR vs (15%) profits for lodging REITs


#hotel #travel
$EXPE CEO talks about its "customer centricity" but Expedia's iOS app is terrible

$TRIP good at SEO
$BKNG good at SEM
What is $EXPE good at re: demand generation?

Oyo @WSJ profile (India's largest budget hotel coming to US)

1. Signs up unbranded hotels; Oyo gives $ for upgrades in exchange for 5-20% of rev
2. $5B valuation, same as $WH; $1.5B raised from Softbank & $ABNB
3. $200M rev, up 250% Y/Y

#hotel #leisure
Oyo investing $300M for its US expansion, per @skift

Currently has 50 hotels in US

#hotel #leisure #travel
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