, 19 tweets, 8 min read Read on Twitter
1/ Here’s how @TeamTurboTax tricks Americans into paying each year to file — even though they qualify for the fully free product.

It involves some creative wording, a hard(er) to find 2nd site and something called “dark patterns.” More on that later.

Let’s get to filing! 👇👇👇
2/ The first step: a simple google search for “IRS FREE FILE TAXES.”

The first link looks promising, doesn’t it?

It contains the word “free” five times!

*click*
3/ Next, we end up at the @TurboTax homepage. What a relief! The page says that filing will be “FREE Guaranteed.”
4/ Context: as part of the #FreeFileAlliance, companies that offer products like @TeamTurboTax have agreed to offer free online tax prep + filing for people making less than $66k — as long as the IRS doesn’t offer a free service for everyone. propub.li/2IO9tbF
5/ For the sake of this experiment, we’re trying filing as 2 different (real) people, both making under $66k/yr:

- A house cleaner making $29k filing as an independent contractor w/ a 1099-MISC form
- A Walgreens cashier making $30k/yr who couldn’t afford health insurance
6/ So, we start the process by creating a profile for our house cleaner and entering information about his finances, including information from his 1099-MISC form.

But then, we get some bad news: @TeamTurboTax is going to have to charge us $119.99 to continue!

What gives?!
7/ It turns out that our house cleaner’s 1099-MISC and need to claim expenses for cleaning supplies requires us to pay for an upgrade to TurboTax’s paid options.

What happened to “FREE GUARANTEED”?

Let’s try this again.
8/ We log out, make a new account on @TurboTax and enter in the information for our Walgreens cashier who made $30,000 and couldn’t afford health insurance.
9/ But, after clicking through a dozen+ slides we get hit with the same result: another *required* upgrade.

Apparently the form we need to file saying that the cashier can’t afford health insurance comes with a *mandatory* $59.99 charge.
10/ This doesn’t make any sense. The IRS’s Free File Program clearly states that anyone who makes under $66,000 is eligible to file w/ free options. So why are we being charged?

We did some digging…. Here’s what we found:

….(ready for this?)
11/ The ACTUAL @TurboTax “free file” version is on a different site altogether.

Our google search took us to promises of FREE GUARANTEED, but we were actually using a version of @TeamTurboTax that charges for services that the ACTUAL Free File compliant version offers for free
12/ Let’s review:

☝️The same company.
✌️The same services.
👌Different website.

👊But only one of them is actually part of Free File.

Ok.

So how do you get to @TeamTurboTax’s *actually* free product? It took us a bit of digging. propub.li/2IO9tbF
13/ This kind of coercive user experience design is called “DARK PATTERNS.”

It’s when a website tricks or coerces you to buy something that you didn’t mean to. There’s even a Hall of Shame full of examples of this kind of trickery: darkpatterns.org/hall-of-shame
14/ It already betrayed us, but we go back to our original google search, IRS FREE FILE TAXES, and find a link to an IRS site. It takes us to 12 companies that offer Free File, each with their own very particular requirements.

We click on @TurboTax Free File program.🤞
15/ It takes us to a homepage that looks completely different than TurboTax.com
16/ We made accounts for both the house cleaner and cashier and guess what?

We didn’t have to pay anything.

Not for our 1099-MISC, not for our health insurance situation.
17/ We asked a @TeamTurboTax spokesperson why the company didn’t tell us we were eligible to file for free when we made accounts at TurboTax.com, but he didn’t respond. He gave us this statement:
18/ Thanks for clearing that up, Rick.

....But we have a few more questions.

In conclusion: If you make under $66,000 this year, make sure to start your taxes next year from the IRS Free File website
👇👇👇
irs.gov/filing/free-fi…
19/ Did any of you have an experience like this using @TeamTurboTax? Or some other service? Do tell.

And if you want to keep up with @ProPublica stories like this, sign up here:
go.propublica.org/bigstory-social
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