Which features results from a survey of American adults regarding Bitcoin awareness, familiarity, perception, conviction, propensity to purchase, and actual ownership
medium.com/@Bitcom21/bitc…
The results highlight that Bitcoin is a demographic mega-trend led by younger age groups.
59% of those aged 18–34 ‘strongly’ or ‘somewhat’ agree that ‘ Bitcoin is a positive innovation in financial technology — up 11 percentage points from October 2017.
Does this increased familiarity translate to increased conviction in future adoption?
If a surprisingly high portion of the population thinks most people will be using Bitcoin in the next decade, does this translate to an increased propensity to purchase Bitcoin?
Focusing on 18-34 group, when asked which they’d prefer to own $1k of:
30% prefer BTC to government bonds
27% prefer BTC to stocks
24% prefer BTC to real estate
22% prefer BTC to gold
Said differently, among those aged 18–34:
Nearly 1 in 3 prefers Bitcoin to government bonds, More than 1 in 4 prefers Bitcoin to stocks,
Nearly 1 in 4 prefers Bitcoin to real estate &
More than 1 in 5 prefers Bitcoin to gold.
To help put the millennial proclivity to Bitcoin in perspective: Only 37% of people under 35 are invested in the stock market— so the data point that 20% of those in the same group own Bitcoin is particularly surprising
Source: cnbc.com/2018/05/16/gal…
Ultimately, Bitcoin is a demographic mega-trend with Younger age groups as the driving force in terms of Bitcoin awareness, familiarity, perception, conviction, propensity to purchase, and ownership rates