Thread by @jason_kint

With Google’s announcement it will block 3rd party cookies, I’ve been on pins and needles waiting to hear @jason_kint IAB’s reaction considering Google is its largest member and their lobbyist reacted so mildly the last time cookies were threatened by consumer privacy.

https://twitter.com/mikezaneis/status/305320662426324992

In all seriousness, this is where our industry is failing us. Whether it’s Google’s paying off ad blockers, blocking privacy, measurement, countless other issues, Google is still capturing agenda of industry trade groups where they can’t avoid hypocrisy doing Google’s bidding.

We’re one of the few major trade associations with zero revenue from Google. Nada. They finally backed out of supporting us over a critical op-ed from me. If you can’t understand their profit is being driven by shifting welfare from all sides of ad supply chain... it’s time.

Don't underestimate the effectiveness of it in loading the bank accounts of Google leadership and its legal/lobby complex.

https://twitter.com/mediamorphis/status/1129058418168352768?s=20

Back to my point about Google's business model being built off the back of reallocating welfare away from advertising firms and publishers.

https://twitter.com/GTP_updates/status/1129059518825095168?s=20

Yes, IAB and its associates (Europe and lobby groups) put out some really garbage research over the years (1) mixed Google and Facebook financials with real publishers, (2) another narrowly looked at behavioral ads only, (3) and another was survey based.

https://twitter.com/mediamorphis/status/1129061183699529730?s=20

Amen. We learned through GDPR roll-out that Google, despite technically being a vendor service provider, would use its market dominance to not miss a beat in its forcing publishers to allow it to have access to their data.

https://twitter.com/robinberjon/status/1129065135870492672?s=20

These 3 slides. wow, actual empirical research coming which goes against the narrative of nearly every entity in the ad tech supply chain which has lobbied against privacy laws. ht @robinberjon

@robinberjon Google's Chief Economist about to be interviewed. Live stream, I expect he will be asked about research 👆🏽which undermines much of Googe's lobbyplex. cc @ddayen youtube.com/channel/UCWnfW…

@robinberjon @ddayen Google's Varian arguing search has endless competition as only 6% of clicks are paid while completely ignoring Google collects data off more than 75% of the top one million sites (no one else is close) feeding back into their surveillance monetization engine. #StiglerCompetition

@robinberjon @ddayen He's now poking at Amazon stating Google splits out R&D int heir financials and Amazon doesn't. Again, ignoring Google buries YouTube, the single largest digital video ad business on planet, in its books. #StiglerCompetition digitalcontentnext.org/blog/2018/03/0…

@robinberjon @ddayen Google arguing search ads are *mostly* contextual. for most part have no personalization. I don't buy this, see @JuliaAngwin 2016 report on G breaking its promise and merging cookies across all tentacles into one pool. They did this to keep up w/ FB on mobile. #StiglerCompetition

@robinberjon @ddayen Varian's explainer for behavioral ads being optional for pubs and advertisers are BS. It completely goes against how Google forced pubs to get dubious consent for Google ahead of GDPR roll-out to preserve its secondary use of the data. #StiglerCompetition reuters.com/article/us-alp…

@robinberjon @ddayen Much discussion about how much data Google collects, most of it passively when user has no idea they're communicating with Google. This report captures almost all of it. cc @HawleyMO asked about it. #StiglerCompetition
digitalcontentnext.org/blog/2018/08/2…

@robinberjon @ddayen When Varian says 70% of display ads go to pubs and 30% to user (I think he meant Google by the way) he ignores the value of the data which Google forces publishers to give Google rights to. Ask if they would be willing to forego all rights to the data. #StiglerCompetition

@robinberjon @ddayen Varian comparing Google's move to Apple's move is also BS. Note Apple has closed loophole so Google can't use its first party cookies as trackers. Google isn't likely to do this. #StiglerCompetition

@robinberjon @ddayen hey @ProfFionasm, don't let Google off hook for the DAA site not working well. They are very much the largest and most influential company in ppl behind that system (broken by design) laughably using 3rd party cookies to opt-out of 3rd party cookies. #StiglerCompetition

This. Academics this morning pop myth fed by Google, Facebook, ad tech complex, IAB/DMA/NAI that behavioral ads and tracking of users benefits publishers. This research points to harm by turning the table to see who is benefiting. #StiglerCompetition

This. Academics this morning pop myth fed by Google, Facebook, ad tech complex, IAB/DMA/NAI that behavioral ads and tracking of users benefits publishers. This research points to harm by turning the table to see who is benefiting. #StiglerCompetition

also worth watching @DinaSrinivasan nail the irrational behavior in the advertising marketplace due to Facebook and Google market power. #StiglerCompetition

on 4/23/18, NYT and WSJ had simultaneous reports predicting GDPR might grow Facebook and Google's dominance. Considering body of evidence, it would be good if they revisited one year later. Start with revenue deceleration. (nytimes.com/2018/04/23/tec…)(wsj.com/articles/how-e…)

It's also notable French DPA has ruled Google's consent illegal, Ireland DPA has double-digit investigations of big tech so enforcement is just now playing out and will likely alter Google and Facebook's future ability to harvest data off publisher sites and their revenues.

Finally, highly recommend @daiwaka @satariano @Nick_Kostov @samschech read this researcher's paper when it comes out and this video here on his comments on GDPR impact.