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1/ If you don’t have product-market fit, your startup is fucked. You probably don’t have it if:
You aren’t growing
You have high churn
Your product is hard to sell
Customers don’t seem to care that much
Here are some simple steps to find product-market fit
You aren’t growing
You have high churn
Your product is hard to sell
Customers don’t seem to care that much
Here are some simple steps to find product-market fit
2/ First, decide who your customer is. You should focus on providing a lot of value to a specific group of people. There is a temptation to serve everyone to make your market as big as possible.
3/ Focus on that customer. If you focus on serving everyone, you won’t serve anyone well. It is tempting to chase new revenue opportunities. Most founders get excited by new ideas (which is probably why you are a founder). Resist!
4/ Talk to that customer. You need to create a tight feedback loop between interviewing your customer and understanding their needs, then building and testing product iterations. The tighter the loop, the better.
