Thread by @AdsAlchemist

A lot of people run FB ads but I would bet you the majority of them can't explain how their Ad Auction works.

It may seem confusing or intimidating at first, but when you break it down, it's fairly simple.

Let me explain to you how the FB Ad Auction works ⬇️

The majority of you are running campaigns that use the auction system.

So, an auction takes place every time someone is shown an ad.

FB is always trying to find the best fit user.

Because at the end of the day, FB wants to as much value for both sides (advertisers/the users).

The way they do this is figuring out which ad has the highest total value.

The total value of an ad is composed of 3 things:

1) Bid

2) Estimated Action Rates

3) Ad Quality

1) Bid

The bid that you place is telling FB how much you are willing to spend to get a conversion or desired outcome.

You tell FB how much you are willing to spend through bidding strategies, like the ones below.

2) Estimated Action Rates

FB is able to figure out the probability that someone has of engaging with your ad or performing the designated action that you want.

But make sure you aren't telling people to engage with your post/click-baiting or you'll get a low Ad Quality score.

3) Ad Quality

The final part of the total value of an ad is determined from a combination of factors:

-Are you receiving good/negative feedback?

-Are people hiding your ads?

-Do you have a low quality landing page/content?

Find out here if you do ⬇️

https://twitter.com/AdsAlchemist/status/1134593591794442242

Now you know the three aspects to the Ad Auction.

You'll have a better understanding of how FB ads work in general which will help you better leverage the platform.

So, I hope you learned something from this thread!

If you want more FB ads info, join my email list ==> goo.gl/eocZf6

If you have any questions, please comment them down below 👇👇

Thanks,

AA