Note to tech companies: It is not possible for publishers to 'ask for consent' upfront without losing a considerable amount of traffic. So we need a new system, not this 'oh you should just ask people for consent' digiday.com/media/googles-…
The idea of tech companies asking to be co-controllers completely ignores how people behave online. Nobody would agree to this willingly, so tech companies are not solving anything. People would just say no... or worse, leave, instead of agree to tracking.
What Google is suggesting is insane because they would never allow this themselves. Can you imagine visiting Google and they would then have a dialog box asking "Before you can visit Google, will you give us consent to also give all your data to Amazon?" They would never do this.
Publishers, ask yourself this: "What would Google Do?" ... Would Google ever allow any 3rd party service to become 'co-controller of all data' when people visit Google? The answer is simple: No. They would never do this.
The only reason why the ad world works the way it does today is because we never asked our readers. We didn't give our audience a choice. But with GDPR, we have to ask our audience, and they hate the idea of data-sharing.
So we don't need more consent, because that will just make everything worse. We need to a find a way to not share personally identifiable data in the first place, so that we don't have to ask people "will you agree to having your data sent to all these other companies".
