Triangle of profits is basically your market, the message your market needs and the best media to reach them.
How you sell,
What to sell, and
Who you should sell to.
Let me establish that marketing precedes sales.
To sell, you have to advertise or make your potential customers know you exist and what value you will add to them.
front. All businesses are in marketplace to get their own share of the pie. You must therefore engage in marketing. What to spend, how to spend it and where to spend it depends on our business. I will talk about this subsequently.
Marketing is not a cute logo, a nice business card or some attempt at “branding” that you have no money for. Those are good but they are the ones alone bringing in sales.
1. You are not giving the people in your target market what they want to buy. You must ask yourself if the people you plan selling to will ever want your product. People do not buy what they do not want.
Your job is not to bend the customer to your will but to bend to the will of the customer and you will get all you want to get from them.
Selling a weight loss product to overweight women – Which do you think would do better?
A set of bench press weight lifts exercise equipment
Herbal weight loss tea?
Because overweight women have specific dreams, desires, preferences, irritations and mindsets, all of which influences the choice of products the buy.
They will instead go for products with similar promise of weight loss without the pain of exercising or using the gym.
Say you sell children toys, you do not target everybody. You target parents who have kids. Then you narrow it down to those who care about their kids.
Take a step further and target more mothers than fathers.
Narrow it further to mothers who have kids that need toys.
There you have it. You make selling easier and you are guaranteed more sales if you do your business like this.
There should be a catch that will make them want to buy. There are different levels of buying decisions. It's called the buying cycle.
Your job is to figure that out.
You need to know where your potential market are and target your efforts in getting their attention.
I run @TonyveFarms. Majority of those who buy our eggs and chicken are people who buy in bulk.
Know where your customers are so that you will not be frustrated targeting the wrong place.
People have short attention span and are distracted by too many things. There is plenty of content everywhere. A newspaper? hundreds of adverts. TV? Same. On Facebook? Twitter, Instagram, WhatsApp? Everybody wants attention.
I am a farmer. Birds kept in a battery cage, pen or confined space will do better by giving more meat & eggs than those left to roam everywhere.
So you MUST have a sales funnel if not your customers will be scattered around and you might lose them.
There are two markets in the world. The RICH and the MASSES.
Then they are both subdivided into their sex, age, location, religion, race, Income, education, where they work, entertainment they like, among others.
Classic example is Dangote Group - the masses and Apple Inc - the rich.
You can do free surveys online and offline. I did for @ePoultryNG, our new agritech company.
I asked if people would want to invest in poultry farming remotely and the risks they envisaged.
MTN is everywhere you go.
So you can own a poultry farm and move it everywhere without getting dirty while you make mouth watering profits impossible anywhere else NOW. Let’s talk. 🤔
This is basically what you have to say. Here you must look for keywords that resonates with your market.
I wrote a copy during Easter to sell our chickens. I was targeting the fairly educated who are on social media who know the implication of their consumption.
5000 was for the chicken and 500 for transport but we said it was for free.
People are looking for good deals not the cheapest prices per se.
Now ALL the people we sold chickens too are now our egg customers. I asked for reviews from ALL of them individually, about the quality of the chicken, taste, price, delivery, packaging, and it came 100%.
This is simply the medium or channels you use to communicate your message to the market. This is largely determined by your target market.
Where they are.
It might be LinkedIn.
Yours could be via E-mail or Google Adwords.
For those selling say in Yenagoa, Facebook may work better.
If your target market are professionals, LinkedIn is your to go platform.
Radio still works. So if your audience are more of radio, do just that.
You do not spend all the time, looking for a perfect sales funnel or a sales copy or strategy.
Get one apply it. If it works, fine. If it doesn’t, find out why, tweak it again and in a short time, you will smile to the bank.
So MOVE NOW!