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Dan Hockenmaier
@danhockenmaier
, 11 tweets, 7 min read Read on Twitter
So much of what is written about growth is noise. Here are ten of the concepts I find myself coming back to over and over again 👇
1/ The Hierarchy of Engagement by @sarahtavel

A framework for sustainable growth: (1) users completing the core action (2) accruing benefits and mounting losses to drive retention (3) virtuous loop by which user engagement fuels future growth. medium.com/@sarahtavel/th…
2/ Growth Loops are the New Funnels by @bbalfour @onecaseman @kevinakwok @andrewchen

The fastest growing products are driven by one or more compounding systems where inputs generate outputs that can be re-invested in the input. reforge.com/blog/growth-lo…
3/ Product Channel Fit by @bbalfour

Distribution follows a power law: most products get >70% of growth from a single channel: virality, paid marketing, sales, or content/SEO. To win, a product must be built to be highly competitive in a given channel. brianbalfour.com/essays/product…
4/ Startups are Cheaper to Build, but More Expensive to Grow by @andewchen

Virality and SEO are getting harder. More startups are using paid marketing and incentivized referrals. Startups have to raise more money and aim for deeper monetization, faster. andrewchen.co/startups-are-c…
5/ Increase Funnel Conversion with Psych by @dariusmc

Conversion rate optimization is not necessarily about reducing friction, it is about managing a user's psychology.
darius.com/increase-funne…
6/ Conversion of Intent by @andrewchen

It's hard to influence a user's intent simply by optimizing some step in the funnel, which is why the impact of A/B tests often doesn't fall to the bottom line.
andrewchen.co/conservation-o…
7/ Why Onboarding is the Most Crucial Part of Your Growth Strategy by @onecaseman

Retention is the most important metric in your growth model. Onboarding (getting users to stick) is often the most effective way to work on retention. caseyaccidental.com/startup-onboar…
8/ Building your Growth Model and Ladder of Engagement by @joshelman

A ladder of engagement can help you understand the user's journey from adoption to habit. What successive skills does someone need to understand to get the most out of your product?
medium.com/@joshelman/bui…
9/ A Single-Minded Perspective on Growth by @ibringtraffic

The growth movement was an overcorrection toward data-driven decision making. It's important to ask the question: what is the right mix of optimization vs. innovation at any given time?
andyjohns.co/part-1-a-singl…
10/ The Most Powerful Growth Hack Of 2019 Isn’t Sexy @KateBour

The best growth teams use both quantitative and qualitative signals to guide decision making. For many, incorporating customer research is an untapped and potent weapon.
medium.com/@katelynbourgo…
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More from @danhockenmaier see all

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Dan Hockenmaier
@danhockenmaier
Incredibly interesting quote I heard recently from @tylercowen that’s going to require some processing: “I think if you've lived an optimal life, there is actually a lot of regret at the end of it. The best path for a life is not regret minimization... it's something else. (1/4)
“People assume that your deathbed perspective has this unique or special vantage point but it's when your faculties are at their weakest, your memory of what actually happened is at its worst. You're not responsible for any of it anymore” (2/4)
The core economist prescription [is] internalize the externalities. Don't ask me as I'm about to pass away... that guy will say anything. So I hope I'm full of regrets on my deathbed” (3/4)
Read 4 tweets

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Chris Hatton
@chrishattoncedr
Find myself coming back to the recommendations of the Mansell report. Jim Mansell was commissioned by the Dept of Health to write a report setting out a strategy for supporting people with learning disabilities and 'challenging behaviour' (his take on this phrase below) 1/9
This came out in 1993. He was then asked by the Dept of Health to update it, which he did in 2007. Hopefully this link to the report will work webarchive.nationalarchives.gov.uk/20130124041359…
2/9
In total there were 19 recommendations, grouped by 'Aims', 'Service Models' and 'Commissioning for service development' (which is where most of the text is) 3/9
Read 9 tweets
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Patrick Chovanec
@prchovanec
1. During World War II, the US and Japan waged an extended battle for control of the Solomon Islands, including the island of Guadalcanal, in the South Pacific. I visited there over Memorial Day weekend, and have put together my own photos and historical pics to tell that story.
2. The story begins in the immediate aftermath of the Japanese attack on Pearl Harbor. With the US battleship fleet crippled, Japanese forces rapidly advanced south to capture the Philippines, Malaya, and the Dutch East Indies (Indonesia), driving towards Australia.
3. In May 1942, a Japanese invasion force moved in to capture Port Moresby in New Guinea by sea. The US Navy threw two aircraft carriers (the Lexington and Yorktown) into the Coral Sea to stop them.
Read 364 tweets
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Merc
@MercMercuryy
I don't usually do stuff like this, but it seems like it'll be fun so I wanted to share! Since I enjoy a wide variety of games, I'm also going to make an effort to have as little repeating titles as possible :D
1. The very first video game I remember playing was DOOM on an uncle's PC. I was about 4-5, which is /probably/ a little too young in hindsight 😏
Anytime I heard a Spiderdemon walking around I would get scared and have to call my uncle to kill it lol
2. There are a lot of "good" characters in games, but I'm hard pressed to think of "great" ones, let alone a favourite. I do think Sans from Undertale is one of the more interesting in recent memory, so I'll take the easy answer here.
Read 35 tweets
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Carrie Cordero
@carriecordero
As one who came up years ago thru DOJ surrounded by leaders who cared about & strived to practice “good government” I find myself coming back again & again to Sec Nielsen’s presser on Monday, as well as other statements of the president & AG about what the law requires...
& I can’t shake the feeling that the insistence that there was no policy to separate families, combined with the practical effect the non-policy policy clearly has had in recent months, that the administration may be engaging in lawfare, in the most pejorative use of the term...
The @lawfareblog masthead contains an explanation of the various interpretations of this term (lawfareblog.com/about-lawfare-…) but I use it here to refer to the use or manipulation of law to achieve a strategic goal...
Read 10 tweets
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Alty
@Altmyer8
When times are tough and doubt finds a way to creep in, I find myself coming back to these 6 reminders.

Credit:
@AJA_Cortes
@EdLatimore

A thread to keep moving forward:
1) Make decisions, rather than excuses.

Excuses are never ending. Instead of thinking why, think why not.

Allow yourself to envision opportunity that’s outside your comfort zone.

When you see what’s possible, you can make the decision to move forward.
2) Perfecting timing doesn’t exist.

You cannot wait.

There will always be barriers but if you want it enough, the idea if it’s perfect or not is irrelevant.

The timing only becomes perfect because you created it.
Read 7 tweets
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Tessa
@ClacesShadow
Damon gets the sudden urge to check to phone and demands Katherine give it back to him. YESSS READ YOUR DAMN MESSAGES. Its like he got this feeling something wasn't right
"You are going to get yourself killed. The Damon I remember wouldn't have been that stupid."
"I wouldn't have done it for you."
AAGSHD he will risk to life for Elena. We all been knew. But truthfully, he would have for Kat too. He did and he died in 1864.
He wouldn't do it for Katherine NOW, obviously.
Read 1273 tweets

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