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People aren’t as good at remembering how they voted as you might think. As @anthonyjwells shows, this matters when some pollsters weight by past vote but have to base that data on how respondents say they voted years after the event.
yougov.co.uk/topics/politic…
For instance, YouGov gathered our data on how people voted at the 2017 general election in June-July 2017. We asked a group of those voters the same question in July 2019 – Labour voters are much less likely to remember that that’s how they voted. yougov.co.uk/topics/politic…
Such false recall can have a knock-on effect on current voting intention. As the chart shows, VI weighted by the answer people gave in 2017 shows a small Brexit Party lead, but weighted by the 2019 data (ie the false recall data) shows a small Labour lead yougov.co.uk/topics/politic…
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