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How to define THE perfect TARGET MARKET FOR YOUR BRAND.
Your target audience is not “everyone.” Your main task in defining your target market is to identify and understand your particular niche so you can dominate it with ease.
Here are some tips on how to do this.
Your target audience is not “everyone.” Your main task in defining your target market is to identify and understand your particular niche so you can dominate it with ease.
Here are some tips on how to do this.
1. Compute the data on your current customers/Clients.
A great first step in figuring out who most wants to buy from you is to identify who is already using your products or services.
A great first step in figuring out who most wants to buy from you is to identify who is already using your products or services.
2. check out the relevant website & social media analytics in youur industry.
Social media analytics can be a great way of filling in the gaps in your customer analysis. They can also help you know who’s interacting with your accounts, even if those people are not yet customers.
Social media analytics can be a great way of filling in the gaps in your customer analysis. They can also help you know who’s interacting with your accounts, even if those people are not yet customers.
3. Look out for your competition.
Now that you know who are already interacting with your business and buying your products or services, it’s time to see who’s engaging with the competition.
Now that you know who are already interacting with your business and buying your products or services, it’s time to see who’s engaging with the competition.
4. Be bold about the value of your product
This comes down to the key distinction all businesses must understand between features & benefits.
You can list the features of your product all day long, but no one will be convinced to buy from you unless you can explain the benefits
This comes down to the key distinction all businesses must understand between features & benefits.
You can list the features of your product all day long, but no one will be convinced to buy from you unless you can explain the benefits
5. Test social Ads on your target market
The first step is to create social ads specifically targeted to the exact market you have just defined. You might already have appropriate ad creative from a previous campaign, or from your organic social posts.
The first step is to create social ads specifically targeted to the exact market you have just defined. You might already have appropriate ad creative from a previous campaign, or from your organic social posts.
I can help you out when you get to this stage by creating the perfect AD creative that will yield the desired results.
#TheBrandEngineer
#TheBrandEngineer
Have you also considered reading my Ultimate Hack for the week?
Don't forget to drop your questions.
Don't forget to drop your questions.
