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25iQuiz: Wealth advisor sends this free "$100 gift card" offer by direct mail. What ~ is the customer acquisition cost given the cost of the mailing and the likely response and conversion rate? How ~ many months to pay back that CAC? 
? "2000 pieces @ .42 = $840 reponse rate @ .5% = 10 Close rate @ 20% = 2 Cost per account = $420 Average gross per existing account = $2300 Two accounts ~ $4600 in gross at ~ a 45% payout = $2070 net to pocket. Of course not every account gives me $2300" wealthmanagement.com/forums/prospec…
"To get ten respondees to a cold call campaign would take 7 to 10 hours of calling."
Fun? Rather poke yourself in the eye with a sharp stick?
Fun? Rather poke yourself in the eye with a sharp stick?
