![](https://pbs.twimg.com/media/D0SdODlVYAA3CU9.png)
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1. You must own your category. If you don’t, you must create a new category.
2. Your products and services constitute a hero’s journey - You are Obi Wan, your prospect is Luke
3. You must have marketing stamina - never give up a campaign that is profitable.
Read it while it's hot off the presses!