, 13 tweets, 2 min read Read on Twitter
1/ Questions Democratic candidates and activists should ask themselves every single day, a series:
2/ Is every aspect of my campaign's communications effort from grassroots door-knockers to earned and social media to paid advertising focused on making this a referendum on Donald Trump?
3/ Post-primary, are you ready with a campaign *solely* focused to the exclusion of *everything* else on the 15 +/- states in play for the general election?

If you spend one minute or $1 in a state that isn't in the Electoral College mix, you're helping Trump win.
4/ Is your campaign more interested in being woke or being a winner? Do you get that as much as you fap to Chapo Trap House, the 15 or so states in the Electoral College mix are not exactly CA, MA, NY etc?

They are *decidedly* unwoke on many areas your primary electorate loves.
5/ Are you turning away allies and audiences because they don't need every one of your ideological purity tests?

I promise you, there will be people replying to this thread who attack me or other potential allies instead of focusing on building a wide coalition.
6/ Are you and your allies registering voters every single goddamn minute of the day?

Or is it some horseshit Potemkin Village operation a la 2016?
7/ Have you spent more on opposition research on yourself than on Trump?
7a/ (Because you should.)
8/ Are you willing to tell the flashiest rising figures in your party to stay in their damn lanes because the nominee is the only star of the show?

This is reality TV, not a normal election.
9/ Are you keeping in mind but the most likely voters in this country are old people who watch a fuckton of television?
10/ Have you forbidden your staff to ever ever ever use the words "popular vote"?

Are you fully committed to living only in the cult of the Electoral College?

I know I'm repeating this point, but that's because it's so very important.
11/ also, have you reminded yourself to focus only on the Electoral College?
12/ Did I mention that the popular vote is horseshit and the people who focus on it are amateurs who will get their ass kicked by Donald Trump?

Also, the beatings will continue until morale improves.

Thank you for coming to my TED talk.

Fin.
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