It's a very good question, and I'd like to hear what Sinologists think:
@BillBishop certainly seems to think theory below's' the correct one: sinocism.com
"The broader context for this crisis is that the CCP has long pushed to increase its “international discourse power 国际话语权“, and as with many things its efforts have intensified under Xi. The idea is that China’s share of international voice is not commensurate --
"with its growing economic, military and cultural power and that the Party should have much more control over the global discussion of all things Chinese, in any language, anywhere."
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