THE HISTORY OF ADVERTISING
Four lessons:
• Radio advertising peaked during World War II.
• The internet crushed newspapers.
• Television advertising stole market share from newspapers and magazines — not radio.
• Television is just now starting to lose market share.
Four lessons:
• Radio advertising peaked during World War II.
• The internet crushed newspapers.
• Television advertising stole market share from newspapers and magazines — not radio.
• Television is just now starting to lose market share.
Surprising fact.
The advertising industry only grows when the economy does.
National ad spend has hovered around 1-1.5% of GDP since 1925.
The advertising industry only grows when the economy does.
National ad spend has hovered around 1-1.5% of GDP since 1925.
Google didn’t kill newspapers.
Facebook didn’t kill newspapers.
The internet killed newspapers.
Facebook didn’t kill newspapers.
The internet killed newspapers.
