GDPR requires active consent for tracking. Most websites have pre-selected boxes, which is not allowed. What % of users would actively accept tracking to get the supposed benefits of personalization? 50%? 25%?
A new study found it's about ONE FIFTH OF 1%. arxiv.org/pdf/1909.02638…
A new study found it's about ONE FIFTH OF 1%. arxiv.org/pdf/1909.02638…
The tracking industry is acutely aware that the affirmative consent requirement is an existential threat. That's why cookie consent dialogs are loaded with dark patterns. The study confirms that even simple design changes are highly effective. arxiv.org/pdf/1909.02638…
Of course, why stop at basic tricks like pre-selecting boxes when you can get creative?
Just realized that several of the authors of the study are on Twitter: @mrtn3000 @sascha_fahl @floschaub @thorstenholz. Congrats on the awesome and timely paper!
