Notes on Traction by Gabriel Weinberg and Justin Mares
amazon.com/Traction-Start…
amazon.com/Traction-Start…
0/ Sources (thank you for the summaries!):
@LREADefined:
@MangoResearch:
@nateliason: nateliason.com/notes/traction…
@paulminors: paulminors.com/blog/traction-…
@LREADefined:
@MangoResearch:
@nateliason: nateliason.com/notes/traction…
@paulminors: paulminors.com/blog/traction-…
1/ Why care? Traction is important, but also pretty intuitive
"The key to success lies in a company's ability to acquire customers and grow at a sustainable rate."
"Traction is the sign that something is working, that your product is ‘taking off.’"
"The key to success lies in a company's ability to acquire customers and grow at a sustainable rate."
"Traction is the sign that something is working, that your product is ‘taking off.’"
1a/ Aside from signs of success, traction provides feedback
"Focusing on traction early gives us additional data. This data allows us to pinpoint the message that resonates with our customers and enables us to steer our product in the right direction."
"Focusing on traction early gives us additional data. This data allows us to pinpoint the message that resonates with our customers and enables us to steer our product in the right direction."
2/ I can come by luck, but correct process is better
"spend 50% of your time on product and 50% on traction"
"Brainstorm how you might use EVERY traction channel."
"How probable...cost to acquire a customer...how many customers...timeframe"
"Rank...Prioritize...Test...Focus"
"spend 50% of your time on product and 50% on traction"
"Brainstorm how you might use EVERY traction channel."
"How probable...cost to acquire a customer...how many customers...timeframe"
"Rank...Prioritize...Test...Focus"
3/ It's a never-ending cycle
Experiment
"A primary goal in any business is to experiment with different attraction channels in order to find one that works best."
"Continually experiment to find out exactly how to optimize growth"
Experiment
"A primary goal in any business is to experiment with different attraction channels in order to find one that works best."
"Continually experiment to find out exactly how to optimize growth"
3a/ Learn
"replace your educated guesses with real answers"
"Are the customers that you are getting through this channel the ones that you want right now?"
"replace your educated guesses with real answers"
"Are the customers that you are getting through this channel the ones that you want right now?"
3b/ Optimize
"Once you’ve found a traction channel that is working, optimize...through A/B testing."
Repeat
"At every given point of your business there are certain traction channels that are more effective than others...but keep in mind that it will not be the best forever."
"Once you’ve found a traction channel that is working, optimize...through A/B testing."
Repeat
"At every given point of your business there are certain traction channels that are more effective than others...but keep in mind that it will not be the best forever."
Original/full notes from the sources, ~progressively summarized
docs.google.com/document/d/1Kb…
docs.google.com/document/d/1Kb…
