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This is one really important realization about the world. A related one: recognition is a separate advancement ladder from others you could name, such as skill, impact, pecuniary awards, etc.
Like there are a lot of people who care *intensely* about their ability (or someone else's ability) to be grist for a content mill's pageview collection, and I don't want to say that preference is *wrong*, but I do want to say that optimizing for it is a choice.
"How would you optimize for it?"

Make yourself extremely available to people who are not experts in your field, get good at giving soundbites, get blessed as credible by 1+ media outlets, and work on your camera appeal in the same fashion that Instagram-optimizing people do.
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