1/ Why might Apple offer a interest free loan on an iPhone or other product (plus higher cash back) if you have an Apple Card?
What's the cost of that program per average per gross addition of a new Apple Card holder?
This below too high or too low?
If someone pays $1K to get a new wealth management customer, how much AUM must they manage at what fee level to create positive lifetime value? What are the right gross margin and churn assumptions? dskok.wpengine.netdna-cdn.com/wp-content/upl…
Clue: Subscriptions reduce optionality!
CAC is required to overcome the loss!