This is called the “The Tacha effect”
I will explain
In internet marketing, for example; everyone believes that email marketing is the way to make consistent money online...so I can come up and say:
This goes against what everyone in that industry believes, it will spark a controversy and I can simply ride that controversy to become the chatbot expert in my industry.
Naira Marley : “yahoo yahoo is necessary and not bad”
You get the drift, people who fight the status quo usually become famous.