“Theorists of propaganda have identified five basic rules:
1. The rule of simplification: reducing all data to a simple confrontation between ‘Good and Bad’, ‘Friend and Foe’.
2. The rule of disfiguration: discrediting the opposition by crude smears and parodies.
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1. The rule of simplification: reducing all data to a simple confrontation between ‘Good and Bad’, ‘Friend and Foe’.
2. The rule of disfiguration: discrediting the opposition by crude smears and parodies.
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3. The rule of transfusion: manipulating the consensus values of the target audience for one’s own ends.
4. The rule of unanimity: presenting one’s viewpoint as if it were the unanimous opinion of all right-thinking people:
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4. The rule of unanimity: presenting one’s viewpoint as if it were the unanimous opinion of all right-thinking people:
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drawing the doubting individual into agreement by the appeal of star-performers, by social pressure, and by ‘psychological contagion’.
5. The rule of orchestration: endlessly repeating the same messages in different variations and combinations.”
― Norman Davies, Europe: A History
5. The rule of orchestration: endlessly repeating the same messages in different variations and combinations.”
― Norman Davies, Europe: A History
