In April I had about 600 followers - now I’m up to 4800 👀🚀
Y’all really showed that there’s room for discussion and growth in DTC digital brand experience. I really appreciate all of you.
Below is a recap thread of my favorite threads that you showed love on! 👇🏾
Y’all really showed that there’s room for discussion and growth in DTC digital brand experience. I really appreciate all of you.
Below is a recap thread of my favorite threads that you showed love on! 👇🏾
Glossier! @EmilyWWeiss has done something amazing and become the “go to” example of community before product.
@glossier
@glossier
DTC Category Ownership. This is a critical look at how brands love to own categories in consumers’ minds.
Toilet-paper-to-consumer. This was fun to write and even got some pretty clear plagiarism on some publications trying to steal traffic.
ThirdLove! Personalization in a space that doesn’t get the attention it deserves for being a staple product in women’s lives.
Equal Parts! Great discussion with @emmettshine about what it takes to build in public and changing the conversation about work being the dominant trait of a millenials lifestyle.
Stick around til the end for Emmett’s thoughtful response. Love that guy!
@getequalparts
Stick around til the end for Emmett’s thoughtful response. Love that guy!
@getequalparts
Rooted! Met these guys @rleesays and @sirkaysadilla a while back and their commitment to bringing joy into homes through plant life really shines through in their site.
@rootednyc
@rootednyc
Recess! @benwitte is a man with a vision and has really kickstarted a tone and aesthetic trend in the dtc CBD space.
@takearecess
@takearecess
Elliot! I recently joined as Head of Marketing and we’re building a platform to allow anyone with an audience to sell globally with none of the head ache. Can’t say enough about @sir_gee_ohhhhh for bringing this to life!
@hello_iamelliot
@hello_iamelliot
Y’all are really the best and I’m so excited to grow with you in 2020. I’ll be writing more threads in the new year and want to chat with each of you personally! Hit me in my DMs!
Also please subscribe to my newsletter where you’ll get all the updates 😁
fullcourtpress.substack.com
Also please subscribe to my newsletter where you’ll get all the updates 😁
fullcourtpress.substack.com
Couple more to add! Ugly drinks! @uglydrinks @uglyhugh bringing some actual personality to sparkling water!
Tracksmith! The one that started this whole DTC thread journey! @tracksmith
