Starbucks Reserve is where you go when you want small-lot, exclusive, single origin burnt coffee
“Hey - we’re losing market share to La Colombe and Philz. What should we do?”
“Stop burning the coffee?”
“Nah let’s just keep doing the same crappy brewing just with more expensive beans.”
“Stop burning the coffee?”
“Nah let’s just keep doing the same crappy brewing just with more expensive beans.”
Really frustrating because this would be a decent cup of light roast if not for the fact that they scalded it
