Lots to unpack. A brief thread follows.
medium.com/from-lbb/embra…
Instagram effectively is your distribution platform, and you need to give enough hooks to enable the consumer to share there.
Now these micro+social brands too confer the ability to signal and tell a story about yourself. I encouraged Suchita to call them story brands but perhaps micro+social is a better term:-)
I often joke that all consumer VCs should invest into LBB given that they see every happening consumer brand before everyone else:-)
Bye👋🏽.