How to #wardleymaps with people who don't (yet) care about or know mapping: 1) Don't explain anything about mapping. 2) Do value chain as a stand-alone exercise. 3) Reason about evolution stage for each component, still no map. 4) Place on map and talk anticipation & movement.👇🏻
Each step valuable on its own, without needing to grasp full complexity of mapping from the start. Easier to stay focused on the contents of what's being mapped and the expertise in the room, rather than on the framework itself.
This kind of approach empowers participants over the person who brings the framework - just like the maps themselves empower people to challenge a strategy instead of a storyteller. Crucial that people feel empowered to engage in mapping for that to work though!
If the process of mapping is more important than the resulting map, actively designing how mapping participants will feel and act as empowered co-creators in the map making becomes a crucial aspect of mapping. One approach above - many others are of course possible!
Success would be people going from "this mapping thing seems very complex, I don't think I can get my head around it and I feel dumb/powerless" to "these exercises were really useful for what we work on, what more is there to learn where this came from?"
