Netflix has kept metrics uniquely opaque and has only recently dipped its toe into releasing scant regional top 10 lists. I have only rumors to go on as to how successful @thegreathackdoc has been worldwide (per the original viewthru measurement).
I surmise that Netflix didn’t expose metrics because it didn’t have to. Why tell the competition what’s popular to copy if you don’t have to sell eyeballs and behavioral data for ads? Is the move to toward clickbait style metrics a harbinger of an ad-supported Netflix?
Netflix (and Domino’s) were the top performing stocks of the 2010s. In order to keep on that blockbuster earnings curve it’s inevitable that Netflix will go to the dark side and become infected with behavioral ads (and product placement).
Someday I’m totally going to have to remind people that I agreed to do #TheGreatHack on Netflix long before it went to the dark side aren’t I.
