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I updated our annual chart on the direct-to-consumer DNA testing market. Data (which is pretty dodgy) indicates a massive slowdown in the rate of growth, from 100% a year to about 20%.

technologyreview.com/f/615088/is-th…
23andMe hasn't given a figure for their database size since July (10 million). Perhaps because it has not hit the next integer (11 million) yet.
Here is my calculation of the year over year growth rate of the main ancestry databases. Total people ever tested had been doubling each year. No longer
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