Its is hard to know for sure. I think it is a combination of four main things:
This has combined with options delta hedging feedback loops to drive huge share price volatility:
A) When share price rises, the delta of an option increases (the $ change in option price for each $1 change in underlying share price).
All of this is further amplified by:
A) A trend has formed and strengthened of buying options on Monday and taking profits through the week (particularly on Thursday and Friday ahead of weekly maturities).
And if investors took enough profit on Monday and Tuesday, they can boost the stock again significantly on Monday by buying options en masse again.