I respect the folks working at AppAmaGooBookSoft a lot. I have met a lot of them, including a lot at my impression of this level, and my capsule summary is "Mostly, talented professionals who are not very dissimilar from other talented professionals."
Weird hobbies, plus an abiding interest in the wellbeing of geeks. Every time someone negotiates this package I'm happy for them, and would be even happier if they got the next $50k versus e.g. Google keeping it.