First @sachin2528 please don't say they are quasi commodities, any more than the 50 photo sharing apps that exist are commodities. It is an insult to the founders and consumers (likely including yourself) that love the unique value props emerging brands often bring
Second- please name a data source that gives industry participants an understanding of the long-tail of CPG (where all the innovation and >100% of the growth) is occurring.
You can use Nielsen/IRI to get understanding of the large brands at the top 70 retailers, but they dont have descriptive of predictive insights on emerging innovation (which is what CPG founders, retailers and big CPG all want transparency into)
