with this new ad the #Sanders campaign shows a clear shift in sound, story and rythm ahead of the #SouthCarolinaPrimary
in the first twenty seconds #Sanders uses the words 'freedom' and 'liberty'—two words that up to this point were mostly words only @PeteButtigieg would emphasize in this way
one would expect #Sanders trying to appeal mostly to African American voters in #SouthCarolina—but he opens up, connecting the cause for emancipation and freedom to that of all groups...
...and then he says he's not essentially about group politics, but about a more universal politics—which explains why he used the terms 'freedom' and 'liberty' in the beginning of the ad—terms that are more related to a universal brand of liberalism
#Sanders realizes he has to do two things ahead of the #SouthCarolinaPrimary and #SuperTuesday: appeal to African American voters, of course, but also position himself as the undeniable front runner with a broad appeal to #Democrats identifying themselves as #liberals
@threadreaderapp unroll please
