Thread by @Sentient_Media

Last week, @IPESfood published a report exploring widespread #protein claims.

The report discussed 8 claims, but media coverage focused on criticizing meat alternatives as an ineffective climate solution—a claim also pushed by #livestock groups.👇 1/10

https://twitter.com/IPESfood/status/1511962226244083721

🚫An expert panel warns that fake #meat will not save the planet, @KatyAskew1 reports via @FoodNavigator.

According to the article, the report shows that "alternative proteins aren’t necessarily the silver bullet solution they have been billed as." 2/10
foodnavigator.com/Article/2022/0…

🔍According to the latest @IPCC report, cultured meat and #PlantBased alternatives to animal products "can bring substantial reduction in direct #GHG emissions from food production."

Eloise Gibson reports on the 2022 #IPCC report via @NZStuff. 3/10
stuff.co.nz/environment/cl…

🚫According to study author Philip Howard, the sustainability credentials of #PlantBased alternatives "rest on shaky ground."

Products like the #BeyondBurger use ingredients from chemical-intensive monocultures, Howard reports via @CivilEats. 4/10
civileats.com/2022/04/07/op-…

🔍Most animals raised for #meat and dairy in the US are fed crops that are also grown in monocultures.

#PlantBased meats cut out the animal, allowing more efficient use of land and resources, @matthewhayek and @jan_dutkiewicz report via @voxdotcom. 5/10
vox.com/22787178/beyon…

🚫Alternative proteins derived from plants are not as sustainable as advocates claim, Inga de Jong reports via @FoodIng1st.

The article's headline repeats @IPESfood’s warning that “#PlantBased will not save the world”. 6/10
foodingredientsfirst.com/news/ipes-warn…

🔍Transitioning from meat-heavy to more #PlantBased diets is a crucial climate strategy.

According to a 2021 report by @boell_eu and @IATP, current #meat consumption levels threaten the Paris climate targets and the UN Sustainable Development Goals. 7/10
sentientmedia.org/rising-meat-pr…

🚫Another outlet reporting that "fake meat will not save the planet" is @farmersjournal.

The report found that #AltMeat only appears to be viable due to "relentless marketing" and "misleading claims about protein shortages," Barry Murphy writes. 8/10
farmersjournal.ie/fake-meat-will…

🔍Several meat groups promote #meat as a solution to "protein shortages" while portraying #dietary change as an ineffective climate strategy.

Players like @TheAHDB and @danishcrown have spent millions on climate PR, @CaroChristen reports via @Desmog. 9/10
desmog.com/2021/07/18/inv…

If #meat consumption trends continue, #food production alone could heat the world by 1.5+°C by the 2060s.

At Sentient Media, we create transparency about the underreported issues of #AnimalAgriculture. Help us continue our reporting today.👇10/10
sentientmedia.org/donate