Thread by @rat9

A discussion on the state of Digital PERSONALIZATION on the Internet.

#Personalization #SocialMedia #Internet #Echochamber #ContentStrategy #UX #UXDesign #socialmediamarketing #DataScience #Analytics #Algorithm #DarkPatterns #DarkAlgo

I was watching the Personalization versus Customization video on the Nielsen Norman Group YouTube channel (). Looking from the lens of social psychology, I think a video on Personalization versus Comparison (Comparative Personalization) would sketch

the future roadmap of digital communication design. This is because I've been thinking about the many ways personalization can be taken advantage of socio-politically at a global level while watching the video 'How short-form video is rotting your brain?'

The concept of automatic algorithmic personalization by the trading of data from one platform to another is further taken advantage of socially, culturally, and politically by in-person rigging the analytics as discussed in

the article 'Gundam and anime replace rampant politics in Japanese Twitter Trends' (nichegamer.com/gundam-anime-t…).

I've raised some intriguing concerns about opaque social media algorithms and individuals' internal locus of control on the Internet in this Twitter thread (

https://twitter.com/rat9/status/1592012343244124161

) that every UX practitioner generally empathetic towards individual users and society can ponder to

improve the state of internal locus of control and experience of freedom on the Internet by the individual living in the society.