It always seemed crazy the Trump Campaign had soooo much reach on FB while spending so much less money.
Now we know why. Facebook rewarded Trump’s salacious, dishonest click-bait campaign by charging him less than his opponent.
Now we know why. Facebook rewarded Trump’s salacious, dishonest click-bait campaign by charging him less than his opponent.
Two things are clear:
1) Trump’s Team discovered it is cheaper to spread propaganda than truth on FB and ran with it
2) Facebook charged one campaign a fraction of what it charged the other
1) Trump’s Team discovered it is cheaper to spread propaganda than truth on FB and ran with it
2) Facebook charged one campaign a fraction of what it charged the other
The largest social media platform in the world made hundreds of million dollars by selling access to its audience at different prices...
...and the campaign that got the discount was the one using propaganda to draw clicks.
...and the campaign that got the discount was the one using propaganda to draw clicks.
I now understand what Trump’s digital team was doing.
They weren’t optimizing their “message”. They were gaming Facebook’s auction system - with the active help of Facebook itself.
Facebook staffers actually worked onsite with them.
They weren’t optimizing their “message”. They were gaming Facebook’s auction system - with the active help of Facebook itself.
Facebook staffers actually worked onsite with them.
Facebook sold the American presidency for a few pennies per click.
Facebook won. America lost.
Now it’s Facebook’s turn to lose.
Facebook won. America lost.
Now it’s Facebook’s turn to lose.
