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15 tweets,
4 min read
Read on Twitter
We’re committing Twitter to help increase the collective health, openness, and civility of public conversation, and to hold ourselves publicly accountable towards progress.
Why? We love instant, public, global messaging and conversation. It’s what Twitter is and it’s why we‘re here. But we didn’t fully predict or understand the real-world negative consequences. We acknowledge that now, and are determined to find holistic and fair solutions.
We have witnessed abuse, harassment, troll armies, manipulation through bots and human-coordination, misinformation campaigns, and increasingly divisive echo chambers. We aren’t proud of how people have taken advantage of our service, or our inability to address it fast enough.
While working to fix it, we‘ve been accused of apathy, censorship, political bias, and optimizing for our business and share price instead of the concerns of society. This is not who we are, or who we ever want to be.
We’ve focused most of our efforts on removing content against our terms, instead of building a systemic framework to help encourage more healthy debate, conversations, and critical thinking. This is the approach we now need.
Recently we were asked a simple question: could we measure the “health” of conversation on Twitter? This felt immediately tangible as it spoke to understanding a holistic system rather than just the problematic parts.
If you want to improve something, you have to be able to measure it. The human body has a number of indicators of overall health, some very simple, like internal temperature. We know how to measure it, and we know some methods to bring it back in balance.
Our friends at @cortico and @socialmachines introduced us to the concept of measuring conversational health. They came up with four indicators: shared attention, shared reality, variety of opinion, and receptivity. Read about their work here: cortico.ai/blog/2018/2/29…
We don’t yet know if those are the right indicators of conversation health for Twitter. And we don’t yet know how best to measure them, or the best ways to help people increase individual, community, and ultimately, global public health.
What we know is we must commit to a rigorous and independently vetted set of metrics to measure the health of public conversation on Twitter. And we must commit to sharing our results publicly to benefit all who serve the public conversation.
We simply can’t and don’t want to do this alone. So we’re seeking help by opening up an RFP process to cast the widest net possible for great ideas and implementations. This will take time, and we’re committed to providing all the necessary resources. RFP: blog.twitter.com/official/en_us…
Thanks for taking the time to read and consider, and also, come help us: careers.twitter.com
An update! We’ve selected 2 partners from 230 idea submissions. Our first goal is working to measure the “health” of public conversation, and that measurement be open and defined by third parties (not by us). blog.twitter.com/official/en_us…
To set expectations, this is going to take some time to do right. We’re committing to be open with our findings and progress. Also thinking a lot about how to open our solutions/algorithms so people can see and explain how they work. That won’t be easy, but it’s possible.
