![](https://pbs.twimg.com/media/DbfDvRWV0AAl3hf.jpg)
kelloggs.com/en_US/our-bran…
![](https://pbs.twimg.com/media/DbfDvmkV4AITNgr.jpg)
R&D spend as a % of revenue:
![](https://pbs.twimg.com/media/DbfDvyfUwAIQ7Qk.jpg)
![](https://pbs.twimg.com/media/DbfDv-2V4AA6fFG.jpg)
More to come on why this isn't happening
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