Discover and read the best of Twitter Threads about #microtargeting

Most recents (4)

*Very* big news last night in internet political ads.

@Google’s plan to eliminate #microtargeting is a move that – if done right – could help make internet political advertising a force that informs and inspires us, rather than isolating and inflaming us.

1/9
Google’s reach is wider than you might think; this policy extends to @Google search ads, @YouTube ads, & their huge display-ad business.

The plan kicks off next week in the UK, by the end of the year in the EU, and on Jan. 6, 2020 everywhere else. blog.google/technology/ads…

2/9
Though I have some concerns about the details, at the macro level, @Google's plan looks pretty good.

It picks up two major recommendations on #microtargeting that I made in a @washingtonpost op-ed earlier this month:

washingtonpost.com/opinions/2019/…

3/9
Read 9 tweets
HOT🔥PLAN!

@facebook & @Google are considering ditching “#microtargeting” political ads – the technique foreign & domestic actors abused in 2016 to spread disinformation & sow discord.

Problem: If they *do* quit microtargeting, what should replace it?

I have a proposal.

1/5
My 3-point plan is easy for the internet ad giants to execute, explain, and understand, and it scales well:

1. Target political ads only by large and fully disclosed geographic areas.

#microtargeting 2/5
2. Allow targeting no more specific than one political level below the election at which the ad is directed.

Want to influence a governor’s race? You could target your ads to the whole state, or to its individual counties.

#microtargeting 3/5
Read 5 tweets
Mogilevich 👉🏼Firtash (Manafort)👉🏼Tchenguiz👉🏼Nix👉🏼Mercer👉🏼Bannon👉🏼Flynn👉🏼TrumpCampaign

HOW CAMBRIDGE ANALYTICA IS A L 🔑 NEXUS POINT

INTO THE BREXIT/2016ELEX RUSSIA CONSPIRACY PROBES
Cambridge Analytica’s exploitation of private data from 87 million Facebook users is a significant piece of the conspiracy to defraud the US, UK French (?) electorates.
I haven’t seen any definitive reporting linking Brannon’s Far R The Movement & the use of CA, to help elect Le Pen, but it isn’t a stretch to imagine it was likely used to assist the right-wing effort to disaggregate the EU. 
#MacronLeaks & TeamTrump
Read 85 tweets
Oh the geezers are hard at it grafting media, it's always great to have easy scapegoats "North Korean cyber gangs.." a.msn.com/01/en-ie/AAt9g…
2/"Mr Murphy’s firm was the first in the world to liaise with computer giant IBM over the use of the super-computer ‘Watson’ for real-time--
3/artificial intelligence-based defence against cyber criminals." Bear with me, I'm about to post a few more links in #THREAD #CyberSecurity
Read 71 tweets

Related hashtags

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3.00/month or $30.00/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!