Discover and read the best of Twitter Threads about #microtargeting

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*Very* big news last night in internet political ads.

@Google’s plan to eliminate #microtargeting is a move that – if done right – could help make internet political advertising a force that informs and inspires us, rather than isolating and inflaming us.

Google’s reach is wider than you might think; this policy extends to @Google search ads, @YouTube ads, & their huge display-ad business.

The plan kicks off next week in the UK, by the end of the year in the EU, and on Jan. 6, 2020 everywhere else.…

Though I have some concerns about the details, at the macro level, @Google's plan looks pretty good.

It picks up two major recommendations on #microtargeting that I made in a @washingtonpost op-ed earlier this month:…

Read 9 tweets

@facebook & @Google are considering ditching “#microtargeting” political ads – the technique foreign & domestic actors abused in 2016 to spread disinformation & sow discord.

Problem: If they *do* quit microtargeting, what should replace it?

I have a proposal.

My 3-point plan is easy for the internet ad giants to execute, explain, and understand, and it scales well:

1. Target political ads only by large and fully disclosed geographic areas.

#microtargeting 2/5
2. Allow targeting no more specific than one political level below the election at which the ad is directed.

Want to influence a governor’s race? You could target your ads to the whole state, or to its individual counties.

#microtargeting 3/5
Read 5 tweets
Mogilevich 👉🏼Firtash (Manafort)👉🏼Tchenguiz👉🏼Nix👉🏼Mercer👉🏼Bannon👉🏼Flynn👉🏼TrumpCampaign


Cambridge Analytica’s exploitation of private data from 87 million Facebook users is a significant piece of the conspiracy to defraud the US, UK French (?) electorates.
I haven’t seen any definitive reporting linking Brannon’s Far R The Movement & the use of CA, to help elect Le Pen, but it isn’t a stretch to imagine it was likely used to assist the right-wing effort to disaggregate the EU. 
#MacronLeaks & TeamTrump
Read 85 tweets
Oh the geezers are hard at it grafting media, it's always great to have easy scapegoats "North Korean cyber gangs.."…
2/"Mr Murphy’s firm was the first in the world to liaise with computer giant IBM over the use of the super-computer ‘Watson’ for real-time--
3/artificial intelligence-based defence against cyber criminals." Bear with me, I'm about to post a few more links in #THREAD #CyberSecurity
Read 71 tweets

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