@facebook & @Google are considering ditching “#microtargeting” political ads – the technique foreign & domestic actors abused in 2016 to spread disinformation & sow discord.
Problem: If they *do* quit microtargeting, what should replace it?
I have a proposal.
1/5
1. Target political ads only by large and fully disclosed geographic areas.
#microtargeting 2/5
Want to influence a governor’s race? You could target your ads to the whole state, or to its individual counties.
#microtargeting 3/5
#microtargeting 4/5
#microtargeting 5/5
For more on why microtargeting political ads is a bad idea, see my @washingtonpost op-ed:
washingtonpost.com/opinions/2019/…