, 28 tweets, 18 min read Read on Twitter
A tiny thread, celebrating how great #design solves problems.
The great thing about a design #Nudge for anyone trying to think more creatively is that you can see the problem/solution plain as day...
From people wasting water,
to people wasting paper.
From people harming themselves,
to people wondering how they're harming themselves.
From no longer wondering why all that pee's on the floor ...
To getting our heart rates off the floor
A design #nudge can not only help us be more sociable, cleaner and healthier, but, with a nice little #copywriting nudge, can also help us live longer.
Big up the #nudge
Big up the reduce-your-speed nudge
Big up the increase-your-recycling nudge
Thanks for all the RTs on my #nudge thread. For those eagerly awaiting my book on nudging to prevent procrastination, I’m due to commence writing it on Feb 30th, this year.
Big up the #nudge taking the lead in making us think about the consequences of our actions
From preserving our wildlife with a #nudge ...
... to appealing to our own sense of self-preservation
... and appealing to our sense of rebellion, a good #nudge goes a long way.
Aaannd, as if any more additions were needed to this #nudge thread, here's 10 great examples in one, courtesy of skipprichard.com ...
Will just add the odd #nudge to this thread, as I find them. HT to @marketing_birds for this cracker for shoppers ...
... Aaand I'm calling this as a top-class nudge so people handle stuff more carefully, so yep, it's on the nudge thread. HT @AdamArtDirector - bike box dressed as a TV box, reducing damage by 80%.
More! Bumbling on NY Subway last wk, I realised tube systems are #nudge-packed, particularly maps. Y'know distance on tube maps ≠ distance irl, right? There's >1 reason, the 1st being it's not practical to get uniform scale on a 2D format. Another is a huge #nudge ...
... & that's to #nudge ppl twds certain journeys - mainly to reduce congestion @ peak times & busier stns; iow, to spread loads on cities' networks. Check this from London Underground, HT nudge.org
So while local knowledge prevails, tourists disperse ax lines
And if you feel like you're missing all the good stuff whilst travelling underground, there's a #nudge for that. Check out this map from @TfL, showing walking times in mins between stops:
Whilst on the subject of the underground #nudge, check out this great collection of 22 ways to improve NYC's Subway @ nym.ag/2FSzZA3 - nudges yet to be hatched :)
HT NY Mag @intelligencer
And when the #advertising world collides with the #nudge world, the results can be a simple stroke of genius ...
HT @rshotton & @taylormadecopy for highlighting this ad/nudge for Quit UK.
@rshotton @taylormadecopy Or how about when the #nudge world co-exists with education, the results could be 10 out of ten … especially for these kids in Germany.
HT @streetartmagic
For the latest #nudge, safety first: to reduce accidents in a factory Ogilvy placed bones on safety gloves. Users report feeling 20% more vulnerable, using saws.
HT @rshotton
@rshotton @rorysutherland This #nudge possibly beats the NYC and London Tube nudges: Oklahoma manhole covers have city maps on with a white dot showing where you are in the city. Useful. HT @Crazzyintheusa
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