Pro tip: Learn as much as you can from @BrentBeshore.
An honor to host him on the "Naked Brands Interview Series."
Themes:
🗣️ Why marketing is like investing
📱Building trust with content marketing
👨👦👦 The Wu-Tang Clan approach to marketing
perell.com/blog/brent-bes…
An honor to host him on the "Naked Brands Interview Series."
Themes:
🗣️ Why marketing is like investing
📱Building trust with content marketing
👨👦👦 The Wu-Tang Clan approach to marketing
perell.com/blog/brent-bes…
"The less developed a market, the less valuable you have to be in absolute terms. You just have to be better than everyone else. I don’t want to try to outcompete smart, and hard working people. I want to find the lowest bar to jump over and then get good at pole vaulting."
💯
💯
The mechanics of marketing work identically in every business, although the application varies wildly:
1) Find customers.
2) Educate them on your value proposition.
3) Build trust.
4) Deliver for them.
5) Ask them to tell their friends.
1) Find customers.
2) Educate them on your value proposition.
3) Build trust.
4) Deliver for them.
5) Ask them to tell their friends.
"Picking your field is arguably more important to your success than your current skill and future capacity.
It’s a base rate analysis.
Assume you’re only going to be mediocre, then explore what business and life look like if that’s true."
- @BrentBeshore
It’s a base rate analysis.
Assume you’re only going to be mediocre, then explore what business and life look like if that’s true."
- @BrentBeshore
The Wu-Tang Clan Approach to Marketing:
Create a collection of voices that carry similar weight.
@RitholtzWealth does an excellent job with this.
They’ve pioneered a new business model that combines loosely affiliated media brands in a franchise system.
👨👩👦👦
Create a collection of voices that carry similar weight.
@RitholtzWealth does an excellent job with this.
They’ve pioneered a new business model that combines loosely affiliated media brands in a franchise system.
👨👩👦👦
One of my favorite lessons from @BrentBeshore: "Boring is Beautiful."
Brent looks for a combination of three things:
1⃣ Little competition.
2⃣ Lots of value created.
3⃣ Value available to capture.
"Boring is beautiful. The sexier the problem space, the more competition."
Brent looks for a combination of three things:
1⃣ Little competition.
2⃣ Lots of value created.
3⃣ Value available to capture.
"Boring is beautiful. The sexier the problem space, the more competition."
One of my favorite Brent-isms: "The great paradox of life is self-sacrificial service. The more I give, with no expectation of reciprocity, the better life goes for others and me."
- @BrentBeshore
Counterintuitive and countercultural.
👌
- @BrentBeshore
Counterintuitive and countercultural.
👌
I asked @BrentBeshore how the internet shapes his marketing philosophy.
His answer was exceptional:
1. Teach, don't shout.
2. Let people educate themselves.
3. Create useful content to attract the right people, repel the wrong ones, and save everyone time.
💯
His answer was exceptional:
1. Teach, don't shout.
2. Let people educate themselves.
3. Create useful content to attract the right people, repel the wrong ones, and save everyone time.
💯
