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I think they underestimated how consumer behavior can change.
I think they underestimate how consumer behavior can change.
Gaming and esports will do the same thing.
In old days LeBron dealt with Dan Gilbert cause he owned the franchise. Ninja basically owns his own franchise (& outsources monetization). Bet @KingJames is jealous.
I think it will do the same in esports/gaming.
Amazon and Shopify just built digitally native ecommerce.
Twitch & Caffeine don't have legacy constraints. They’ve built digitally native platforms around new consumption patterns. (fwiw @overtime has too)
Esports is kind of a (profitable) marketing channel for game publishers. To my knowledge, ecommerce never had anyone that could influence the ecosystem like that.