Thread by @dccc

To win the House and make history on November 6, we knew we needed to mobilize, engage, and activate key African American, Hispanic, and young voters.

So we built an aggressive, state-of-the-art digital program that rose to the occasion.

We interviewed people like Cecilia ⬇️⬇️

Cecilia is a single mom who works two minimum-wage jobs. But her daughter’s pre-school and routine checkups put her in debt. So she is voting for a change in Congress.

We’re sharing her story across a wide range of digital platforms. Take a look at her :15 cut:

Julieta moved to America to make a better life for her kids. Her 27-year-old daughter, Evelyn, has a good job but still can’t afford to live alone. They’re voting for a change.

Victoria’s parents are truck drivers. She even lived in a truck for two years growing up when money was tight. Now, she’s working to become a nurse, but it’s not easy to pay the bills. She’s voting to make life better for her parents and herself.

Luna, Carol’s toddler, has special needs. Carol is at the doctor’s a lot with her.

“I feel that everything the new administration says goes against us. They’re not thinking about us. They should come out and spend a day with a kid like Luna.”

“I’m going broke teaching children”

Gina's a teacher with multiple degrees. But her school's underfunded and she’s constantly buying classroom supplies. Now she’s considering taking a second job just to get by. She knows teachers deserve better, so she’s voting to flip Congress.

Maria sacrificed, working three jobs at times, so her son Uriel could be the first in his family to go to college. She never wants Uriel to have to suffer the same fate. That’s why they’re voting to change Congress.

“I’m just surviving. I have asthma. I might have to choose between health insurance and school.”

Michael shares a one-bedroom apartment with his brother. He works full time, takes classes at night, and is doing everything possible to scrape by.

Shannon put her life savings into her trailer. Now, the park is getting torn down. All the money she has saved for retirement will be gone. She’s voting for a Congress that’ll listen to people like her.

Garcelle is a teacher. She's had to watch too many of her students' dreams of going to college disappear -- simply because they couldn't afford it.

She's voting for her students and their future.

These are REAL people with REAL concerns about the direction things are headed. People who want a change. And they are fueling our most expansive program EVER.

✅ This caters to millennials and people of color -- who will be key to a Democratic victory in 22 days.

✅ We used tried & true voter research methods like focus groups & polling to guide our messaging.

✅ These are ads NOT your typical political ads. Because in a crowded political environment with record spending and short attention spans, content is critical to breaking through.

This multi-million-dollar digital campaign will find voters where they are:

✅ We're on YouTube, Hulu, Pandora, Spotify, and websites like Univision.

✅ We’re on crucial social outlets like Facebook, Instagram, and Snapchat.

✅We're announcing a six-figure partnership with Sabio to tap into mobile and in-app users.

✅And we’re leveraging Google’s DV360, Google Search, and Google Display.

These ads feature concerns that transcend the sphere of tired, partisan politics. These stories are not political. They're American.

Help us share them. Let's ensure that on November 6, these families have a Democratic House fighting for them in Congress. #TakeItBack #2018Voter