We seek to know and understand our users and ground everything we do in our service of them. We don’t design things they won’t want and we don’t build things they don’t need.
We build products, services and processes that people need. We know people need them because we use data to decide and insights to understand. And we do this because we are committed to using our time, money and talents effectively.
Good, simple and clear communication in everything we do. Clear reasons for designing products, supported by data and presented with simplicity and ease. Intentions that are direct, well defined and easy to understand.
When moving at speed, we must not lose sight of the world we are building and the historical and cultural context in which we operate. We strive to limit our environmental impact and not undermine our commitment to equality.
Our market requires a unique approach to design + technology. Our problem-space is complex. We bring an approach that is not focussed on verticals and formal disciplines, but on learning and an excitement for ideas that help solve problems
We believe in the power of business to solve problems in people’s lives that governments and charities cannot. Change through business is sustainable. Business can be a force for good and it is the tool we choose to exact change.
Life for the Next Billion is a life of limited choice in a world dominated by monopolistic forces. We want to provide options to people, empowering them to choose their own direction in life.
Being able to connect to the internet and access services can improve people’s lives. The internet increases our access to everything — from bank accounts to biology books. The internet is not all good, but it can be.