Beating the drum again - but Cruz's race was WAY tighter than it ought to have been. And the map tells at least one obvious story.

Republicans need to try in cities, or, as I've been saying for years, Texas WILL be purple one day.
There is data showing that the vote flips R to D at 800ppl/square mile. Texas is growing. States are growing. America is. Cities are a good thing. They mean growth. And they need competitive leadership and free market solutions.
Republicans straight up ignore cities - Dems have a similar issue with rural. But lucky for them, rural areas are shrinking and cities are growing. @jillhoman and I founded @CityGOP as a side project 5 years ago to figure out the problem and solutions.
The answer REALLY isn't that scary: 1) Show up in cities (literally just show up at all. Show up again. Get to know all parts of the communities). 2) Show you care. 3) Show solutions. It makes a HUGE difference.
But Republicans keep not doing this, and Texas shows what's going to happen to red states as they continue to ignore it. I'm far less a GOP party animal than I once was, but competitive leadership is healthy, and when there isn't competition, localities suffer.
I've been saying for YEARS - Texas can turn purple... and one day blue. Unless Republicans actually start to focus on cities with free market solutions. And I'd be cool if any Dems wana hit me up for free marked advice too!
But urban conservatism doesn't mean abandoning values. It means APPLYING them. To the places where people are.

In the meantime, watch as Republicans ignore cities, and voting maps keep becoming population density maps. Remember, it flips at 800 people/sq mile.
DM me to connect on this stuff. But yeah /end
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