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Ian Lee @ianjohnlee
, 9 tweets, 3 min read Read on Twitter
{THREAD} For a decentralized project to succeed, it needs:

1. Team
2. Vision
3. Governance & economic model
4. Plan
5. Capital
6. Service (usable in market)
7. Users

Not enough importance, energy, or discipline has been put into #7, nor how it affects #1-#6. I'll explain how...
1. Team.

Most projects don't have experienced product or design co-founders, or they hire a head of product or design too late.

Like startups today (e.g., Airbnb, Slack, Pinterest), bring them in at the beginning to balance deep tech with user-centric design.
2. Vision.

@m2jr looks for founding teams with "earned secrets," which often come from deep experience in the field working (& seeing pain points) with customers & users at a granular level. Teams & visions should be configured this way. How do we know X should be decentralized?
3. Governance & economic model.

Designing & codifying the right governance and economic model from Day 1 is impossible. They should be introduced not all at once, but carefully, thoughtfully & gradually tested with users. I'm inspired by how @zeppelin_os & others are doing this.
4. Plan.

I have high conviction that one of the biggest breakthroughs in crypto is yet to come, when users are brought into creation process BEFORE projects are capitalized AS the service is being built. Right now, it's too long and expensive to get to end user feedback.
5. Capital.

Right now venture capital shifting is towards participation (mining, staking, etc.), but IMHO it will eventually land in the space of co-creation, where investors will be EXPECTED to co-build startups with founders, who should think about their investors in this way.
6. Product/Service (usable, in market).

Users, adoption, usability, dapps are now (should have always been) in focus, particularly in the "trough of disillusionment." Ultimately, it's about testing and iterating a service that is valued by the world:

7. Users.

We also need more discipline in how we bring users into the design and development process. IDEO pioneered in the early 2000s a process for venture building and human-centered design. More on this here:

Getting out of this crypto winter will require projects to deliver on their promise and show evidence of impact and value to end users. It'll take hard work.

If you want to share or learn about how we're (@ideocolab) helping projects get there, pls reach out. Onwards!

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